THE BEGINNING
Chiara Ferragni is one of the most recognizable and influential Italians in the world: an entrepreneur, global fashion icon, and pioneer of digital communication. Her story began in 2009 with The Blonde Salad, a personal style blog that quickly established itself as one of the earliest and most influential references in the digital fashion landscape. Through an innovative vision of social media, Chiara transformed her passion into a global entrepreneurial venture. Today she is the founder and CEO of TBS Crew Srl and, since 2023, a member of the advisory board of Camera Moda Fashion Trust.
THE BRAND
In 2013, she founded Chiara Ferragni Brand, initially focused on footwear and later evolving into a total look brand that includes ready-to-wear, accessories, and beauty. The brand is defined by a contemporary, playful, and instantly recognizable aesthetic. In 2025, Chiara Ferragni became the majority shareholder of the brand, acquiring 99% ownership and further strengthening her entrepreneurial role in guiding and developing the company. Over time, the brand has expanded its creative universe by developing new product categories, with beauty now representing one of its strongest pillars and offering significant opportunities for future growth.
CULTURAL IMPACT
Throughout her career, Chiara has collaborated with some of the most prestigious fashion houses and appeared on the covers of leading international magazines, helping redefine the dialogue between fashion and digital culture. Her entrepreneurial journey has been the subject of two case studies at Harvard Business School. In 2015 she was included in Forbes’ “30 Under 30” list, and in 2017 Forbes named her “the most powerful fashion influencer in the world.” In 2023, Chiara Ferragni co-hosted the Sanremo Music Festival, one of Europe’s most widely watched television events, contributing to an edition that attracted over 10.7 million viewers and a 62.4% audience share on opening night, marking the Festival’s strongest debut since 1995. The documentary Chiara Ferragni – Unposted, presented at the 76th Venice International Film Festival, traces her evolution from influencer to a leading figure in the worlds of fashion and media. Upon its release, it became the most watched event film ever released in Italian cinemas at the time. With a community of approximately 27 million followers on Instagram, Chiara Ferragni represents today a contemporary model of entrepreneurship and cultural influence, bringing Italian excellence to the world through vision, creativity, and style.
